"We feel we’re a little bit ahead of the curve — we hope to get to be as professional as HGTV,” he added. "It’s amazing how many e-mails we get at 2:30 or 3 in the morning from someone pursuing the listings.”
That’s what Lisa and Chris Jollay, who have enlisted Lisowski, are hoping for. Lisowski in late February produced a video tour of their three-bedroom, 21/2-bathroom home on Capitol Hill.
The active listings with videos tend to give buyers a better feel for a property. "You can see what the room looks like,” says Lisa Jollay, 42, a federal employee. "Most people nowadays don’t find their home through an open house; they find it online.”
A squeeze on inventory
The real estate business abounds with stories of the crazy market: a ratified contract within five hours of listing a home; 168 offers on a run-down District townhouse; buyers losing offer after offer and starting to become manic.
Three factors are driving the current seller’s market: low inventory, the velocity of sales transactions and competitive pricing, according to Jonathan Hill, president of data firmRealEstate Business Intelligence, a subsidiary of Rockville-based MRIS. Only 6,092 homes were on the market in the Washington area at the end of February, compared with the region’s 10-year average for that month of 12,173.
Recent marketing studies show that customers are over 80% MORE LIKELY* to make a purchase after seeing a VIDEO presentation of a product or service.
*(University of Pennsylvania, Wharton School of Business)