New Technology

Real estate agents turning to video to sell homes

Video gives potential home buyers a better look at listings, real estate agents say.

Videos have become critical when it comes to marketing homes, area real estate agents say.

"We found that potential buyers like the video better because you can get a sense of what the house looks like versus the stills," said Barb Bottitta, a real estate agent with Keller Williams Real Estate. "The sellers love it. We find we are getting more hits with the homes with videos. It's better for the sellers."

According to the 2012 National Association of Realtors Profile of Home Buyers and Sellers, 15 percent of agents nationally used video to sell detached single-family homes, up 114 percent from 2011 when 7 percent said they used it.

The survey also showed that 47 percent of home buyers used the Internet to find the home they purchased.

Among those who used the Internet to find their home, 21 percent found videos very useful.

Agents often use video for listings of homes selling for $200,000 and above.

"It doesn't have to be a luxury home," agents said.


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